MR ABEIKU SANTANA GIVNG A TALK ON THE POWER OF SOCIAL MEDIA
The next speaker who took center stage and continued the motivational trail blazed by Poetra Asantewa and Madam Edwina Momoh at the TEDxAccra Master class with Africa’s investigative Journalist Anas Aremeyaw Anas was Abeiku Santana. He is a Radio broadcast Journalist, Marketing and Brands Activation consultant and the C.E.O of Strategic communications Ltd. He touched on an interesting topic which I think many people haven’t given any serious attention and that is “Social Media”. Abeiku Santana started his talk by making mention of the colossal amounts of followers he has on Facebook, Twitter, and LinkedIn.He referred to Social media as the new media because the conventional media is fading and changing as a result of people resorting to applications on their phones for news update. He further continued by making a statement which I take as a charge and that is; “RE-THINK, RE-ACCESS, RE-CONSIDER WHY YOU ARE ON THESE SOCIAL MEDIA PLATFORMS’’. Imagine, you receiving a message from the British High commissioner to Ghana, requesting you to follow him on social media as a result of your impactful presence on social media. Yes!!! that is the story of Mr. Abeiku Santana. He recounted how the current British High commissioner to Ghana, Mr. Jon Benjamin sent him a direct message on twitter when he was transferred to Ghana asking he(Abeiku Santana) to follow him and ask his followers to also do same because he found him very active on Twitter.I’m sure by now, you are surprised. That is the power of Social Media.
He then asked this thought provoking question; ‘What does your presence on social media impact?’’. I think it’s time social media users( especially the youth) sit down and brood over this thought provoking question. We live in an era where the youth use social media for so many purposes and most at times for the wrong motives. We live in an era where people use Social media to release Sex tapes, bully others, post unsavory comments and statuses and post seductive photos(on the part of ladies), just to attract followers.Can your presence on social media attract a high profile personality to follow you? Can your presence on social media give someone hope? Can your presence on social media make a change in society?
I vividly remember when the then Corporate Relations Manager of Airtel Ghana, Kwame Gyan was suspended over comments he made on his private Facebook wall purported to be treasonable, Richard Sky of Citi Fm and a couple of others started a harsh Tag #ReInstateKwameGyan to put out their displeasure about how their colleague was treated and get him reinstated. The Harsh Tag(#) trended on Twitter and a few weeks later Kwame Gyan got his job back. That is the Power of social media. It’s time we start using Social Media to effect positive change in society
We need to re-define our purpose on social media. As Abeiku Santana said,” We need to Rethink, Re-Examine, and Re_consider our Purpose or Objective on Social Media”.